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Missing information
Posted by Jeff Kupperman Tue, 04 Sep 2007 19:00:55 GMT
A particularly interesting and relevant column from web design curmudgeon extraordinaire, Jakob Nielsen. He gave test users the task of going to the U.S. Census Bureau homepage and looking for the current U.S. population. (Go ahead, try it now.)
It turns out that the information is right there in huge red numbers, but an amazing 86% of user could not complete the task successfully. (One even left the site and searched for the information on Google instead.) Nielsen attributes the low success rate to the violation of a couple simple but important design principles. Definitely worth keeping in mind!
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